The Very Good Bra is the world’s first zero waste bra (made from tencel and tree-rubber elastic) created by Stephanie Devine.

“I am obsessed with comfortable, wire free bras, as well as the shame of landfill. I have combined my obsessions to create a super stylish, super comfy lingerie range that is so clean it can literally be buried in the garden at the end of its life!”

The Very Good Bra
Image by The Very Good Bra

I, and the other two reviewers here, were some of the 700 plus people who supported the Kickstarter campaign earlier in 2018 by pre-purchasing a bra.

Now that we’ve had a few weeks to try it out, wash it, and re-wear it, I thought I’d share our thoughts. The reason I’m not just sharing my own experience this time is because I know people can be very fussy about their bras and I thought it only fair to share the opinions of two other people I discovered had also bought the bra. As it turns out, we’re all on the larger size bust wise. I’ll go first.

I was really pleased when I opened the package as the bra did look great and did feel super comfy in my hands. The packaging was also compostable.

I thought the lack of an underwire would bother me but it hasn’t, and my first impressions were that this was a really comfy bra that fit really well. Yee-ha! Unfortunately, as the day went on and I moved about doing house work, one of my fears came true. My boobs spilled out whenever I bent forward. I’ve had bra fitting done and I’m sure I’m wearing the right size (a 12E) in the right way, it just seems that this cut doesn’t work for me since I finished breast feeding two kids. I have the same problem with other bras with cups shaped this way, but not for different cup shapes that are the same size. Unfortunately, it’s so irritating that I’m not going to wear the bra much, but because I love everything else about it (so far), I would try another style made from the same materials if that were a possibility in the future. 

Bianca Cottle (Founder of BYO Containers):

After several repairs to my favourite, tried and trusted bras, I’ve been searching for a sustainable bra to replace them before they literally cannot be stitched together anymore. Needless to say, I was very excited when I stumbled upon the Kickstarter campaign for the Very Good Bra. Made from Tencel sourced from sustainably farmed Eucalyptus, the Very Good Bra is 100% compostable and a true zero-waste option; right down to the eco-friendly packaging. The lack of underwire for me is taking a while to get used to as my 12D bust is used to the feel of a wire. But as with all things zero-waste there are some compromises. The construction feels sturdy with a 3-hook fastener at the back, is lightweight and breathable. And somehow without the use of modern synthetics the bra has an elasticity which gives a nice line and flattering fit which provides enough support to comfortably run up a flight of stairs. The fabric is lightweight, breathable and especially soft on my hypersensitive skin. No itchiness, pinching or red marks at the end of the day. It truly is a Very Good Bra!

Desirae Hancock – So far so (very) good

I’ve had my Very Good Bra for nearly a month now, and I must say I’m impressed. The first thing I noticed when I opened the biodegradable packaging, was how soft the fabric is. I was surprised the package came from Hong Kong, for some reason I thought they were going to be Australian made. I bought one bra and two pairs of undies. As a bigger busted woman (D-cup), I was a bit skeptical about buying a bra without trying it on but it turns out I had no reason to worry. My bra fits truly to the size I am in Berli, and the undies are a true size too. Having spent nearly 30 years wearing underwires, I was also anxious about how a wire free bra would feel. Turns out, I can’t really tell the difference, it might even been more comfortable. While it’s certainly not going to replace my no-bounce sports bra, the Very Good Bra gives me plenty of support for a day to day bra. Hubby even gave it the thumbs up too!

So far the bra and undies have both washed well, the only negative thing I’ve noticed is I have to adjust the straps more often than I would in a normal bra. But that’s not a big deal. At $95 [$85 plus $10 shipping] it’s the most I’ve ever spent on a bra, so here’s hoping it lasts longer than the others. It’s longevity will be my deciding factor as to whether I purchase another one.

Did any of you get The Very Good Bra too? Tell us what you think in the comments. If you follow the links to The Very Good Bra and Kickstarter websites above, you can find out more about the bra and the possibility of purchasing one for yourself (I’m not affiliated or anything).


4 thoughts

  1. I pay no more than $2 for a bra that is in good condition and secondhand. I mostly pay 50 cents for bras that have hardly been worn. I will make do and mend my bras. I wear underwires and wash them gently in a laundry bag. I would never pay $95 for a bra, not because I cannot afford to do so but because I prefer to rescue textiles, already in circulation, from the landfill.


  2. Tammy,
    Sounds amazing ! I currently give my old but still useable bras to ‘uplift’ for distribution to those who cannot afford a new bra.

    Liked by 1 person

  3. would love to try, but it isn’t possible at $85. Being a DD/E, and older I need lots of support, but also being on a pension have trouble finding affordable bras.

    Liked by 1 person

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